Fish, forks, and the future: How a global environmental organization is working to improve the relationship between seafood markets, consumer demand, and the health of our oceans

For the past three years, Greenpeace has been actively engaged in a campaign designed to raise consumer awareness about seafood sustainability and to change the behavior of seafood retailers.  The core of this campaign, known as Carting Away the Oceans, is an ongoing analysis of the twenty largest seafood merchants in the United States.  Through a system of ratings, rankings, and direct campaign action, Greenpeace has worked to shift the practices of the seafood industry towards a model that promotes the welfare of our oceanic ecosystems.  This presentation will discuss the reasons behind the campaign as well as its successes, failures, and future challenges.