231545 Fish, forks, and the future: How a global environmental organization is working to improve the relationship between seafood markets, consumer demand, and the health of our oceans

Monday, November 8, 2010 : 9:30 AM - 9:50 AM

Casson Trenor, MA , Greenpeace, San Francisco, CA
For the past three years, Greenpeace has been actively engaged in a campaign designed to raise consumer awareness about seafood sustainability and to change the behavior of seafood retailers.  The core of this campaign, known as Carting Away the Oceans, is an ongoing analysis of the twenty largest seafood merchants in the United States.  Through a system of ratings, rankings, and direct campaign action, Greenpeace has worked to shift the practices of the seafood industry towards a model that promotes the welfare of our oceanic ecosystems.  This presentation will discuss the reasons behind the campaign as well as its successes, failures, and future challenges. 

Learning Areas:
Environmental health sciences
Social and behavioral sciences

Learning Objectives:
Describe Greenpeace's "Carting away the Oceans" campaign and how it is affecting seafood marketing. Identify the individuals or groups with which Greenpeace's seafood work has the biggest impact.

Keywords: Environment, Food and Nutrition

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because as Senior Markets Campaigner for Greenpeace USA, I am in charge of the campaign discussed in the abstract that we have submitted.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.