232750 Making the Case for Policy and Action

Tuesday, November 9, 2010 : 11:10 AM - 11:30 AM

Geoffrey Cannon , American Institute for Cancer Research, Washington, DC
The purpose of this and the other presentations in this session is to put the prevention and control of cancer and other chronic diseases into a broad public health context, where they belong. The immediate causes of infectious diseases are different from those of chronic diseases. However, strategies to prevent and control both types of disease, at all levels, should have much in common. Treatment of some common cancers is increasingly effective, but everybody would prefer to avoid a diagnosis of cancer. There is much that people can do to reduce their risk of cancer. But there is a limit to what even the most privileged people can do by themselves, and the choices of impoverished communities are restricted. The 2009 WCRF/AICR Policy Report, and its 2010 executive summary for the USA prepared in partnership with APHA, take into account climate change, economic globalization, the impact of transnational corporations on food systems, and other big issues. These now also include a renewed affirmation, in the USA and other nations, of the responsibility of governments to protect the health of their people. The 2009 Policy Report and its US executive summary conclude that concerted collaboration between all relevant actors, including industry, is required. There is an urgent and imperative need to make the whole concept of cancer control much broader. The prevention of cancer in the USA, and internationally, is as great a challenge and opportunity as that faced in Europe by the public health pioneers of the mid 19th century.

Learning Areas:
Chronic disease management and prevention
Public health or related public policy

Learning Objectives:
Describe the prevention and control of cancer, and other chronic diseases, as part of broad US public health strategy. Identify new insights and impetus to prevention and control of chronic diseases in the USA. Describe the support needed for communities, families and individuals in the USA from government, other policy makers, health professionals and other actors, in order most effectively to reduce their risk of cancer, obesity, and other chronic diseases.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am chief editor of the WCRF/AICR reports ‘Food, Nutrition, Physical Activity and the Prevention of Cancer: A Global Perspective’ (2007), and on the policy and action implications of the findings of this report (2009); and of their executive summaries for Latin America (with PAHO), for Brazil (with the Brazilian NCI), and for the USA (with APHA).
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.