233590 How is new communication technology affecting the practice of health communication?

Monday, November 8, 2010 : 11:50 AM - 12:10 PM

Vicki Freimuth, PhD , Department of Speech Communication and Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA
     
There is no question that new forms of media are dramatically transforming the way we communicate today. Whether one refers to these new technologies as digital media, new media or social media, they allow smaller groups of people to congregate online and share, sell and swap goods and information. It also allows more people to have a voice in their community and in the world. This presentation focuses on the way that these new media are transforming public health practices in health communication. Examples of health promotion projects using texting, cell phone videos, and social media will be included. The dark side of these technologies will also be discussed.

Learning Areas:
Public health or related education

Learning Objectives:
1. Discuss ways in which new media are transforming public health practices in health communication. 2. Discuss the "dark side" of new media.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have 40 years experience as a health communication teacher, researcher, and professional.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3144.0: Emerging theories and promising practices in health promotion and health communication