233818 Health Literacy Missouri: Improving health literacy of Missourians through media interventions

Monday, November 8, 2010 : 9:00 AM - 9:15 AM

Jon Stemmle, MS , Health Communication Research Center, University of Missouri School of Journalism, Columbia, MO
     
The Health Communication Research Center (HCRC) at the University of Missouri School of Journalism is a leader in the field of tailored health communication. Building on its work in this field, the HCRC in 2008 embarked on an effort with Health Literacy Missouri to improve the health literacy of all Missourians. To this end, the HCRC is using behavior change and agenda setting theories and framing approaches to guide its media intervention targeting local media, especially in rural, underserved communities. This research project provides local media with ready-to-use tailored health stories, written in plain language. In this panel, the HCRC will provide insight into working with the media, both traditional and social, and analyze which communication elements are most effective.

Learning Areas:
Public health or related education

Learning Objectives:
1. Discuss how to disseminate health and safety information that is accurate, accessible and actionable across media platforms to reach the public. 2. Discuss localization techniques that can enhance probability of having a health message used by the media and understood by the public

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have more than a decade of experience as a professional journalist and more than 15 years doing public relations. Since 2006 I have been involved with health literacy, doing media interventions and communications to explain what health literacy is and introducing it to the media and the public
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3057.0: Advancing health literacy through the lens of health communication: Applications at the local, state, and national levels