233819 Linking health literacy and social marketing: Verb! It's What You Do!

Monday, November 8, 2010 : 9:15 AM - 9:30 AM

Marian Huhman, PhD , Communication, University of Illinois, Urbana, IL
What are examples of national and local initiatives that used the principles of the National Action Plan to Improve Health Literacy in the development of their communications and program materials? In this presentation, we show the linkages between literacy principles and the messages in the media and marketing materials of VERB™ It's what you do!, a social marketing campaign designed to increase the physical activity of children aged 9¬-13 years. How local programs leveraged the national messages to their community constituents will also be discussed.

Learning Areas:
Public health or related education

Learning Objectives:
1. Give examples of how a national media campaign can use the guidelines of the National Action Plan for Health Literacy. 2. Explain how local programs can use the principles of the Plan as they leverage a national campaign brand to develop messages tailored for their community.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have applied principles of health literacy to a national program.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.