233820 Raising awareness through social network communities

Monday, November 8, 2010 : 9:30 AM - 9:45 AM

Arthur Culbert, PhD , Health Literacy Missouri, St. Louis, MO
Using social media sites, such as Facebook and Twitter, is a cost-effective way to reach a greater audience more quickly than traditional advertising and press coverage. Each post can deliver important health literacy facts, research and relevant news to thousands of readers in the click of a mouse. In addition to raising awareness about Health Literacy Missouri's efforts, these sites also allow us to actively engage in the national health literacy dialogue by following timely health literacy discussions and news, forwarding on relevant information to our followers and answering questions our followers have about health literacy. In this presentation, we show how our participation in social network communities has raised awareness of our activities and information about health literacy in Missouri and across the globe. This, in-turn, has driven greater traffic to our website, where viewers learn more about our efforts and sign-up for our programs, conferences and other activities. In the process, our organization has become a stronger force in pushing health literacy reform.

Learning Areas:
Public health or related education

Learning Objectives:
1. Describe how to use social media to educate large audiences on health literacy topics. 2. Discuss the power of social networking communities when promoting organizations and ideas.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I lead an organization whose purpose is the promotion of health literacy.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.