4246.0 Social Injustice: Industry Practices to Sell Alcohol and Tobacco

Tuesday, November 9, 2010: 2:30 PM - 4:00 PM
Oral
The purpose of this session is to detail the methods used by tobacco/alcohol manufacturers to enhance their image and market their products, while projecting an image of being responsible corporate citizens. The speakers will cover efforts to target adolescents and women; use of the internet to promote their products; and activities of specific manufacturers to market their products.
Session Objectives: Describe the marketing practices of tobacco product manufacturers Describe how tobacco/alcohol products are targeted to specific groups, specifically adolescents and women Describe how the techniques of personal and social responsibility are used to enhance the image of of tobacco/alcohol manufacturers
Moderator:
Jennifer Juras, PhD
Panelists:
Nan Jiang, PhD , Sarah Mart, MS, MPH , Patricia McDaniel, PhD , Michael Siegel, MD, MPH and Lissy C. Friedman, JD

2:30pm
Reinforcement of smoking and drinking: Tobacco marketing strategies linked with alcohol
Nan Jiang, PhD and Pamela Ling, MD, MPH
  
2:48pm
Alcohol marketing to youth in the digital age: The wild west of Facebook
Sarah Mart, MS, MPH and Michele Simon, JD, MPH
     
3:06pm
Creating the “desired mindset”: Tobacco Manufacturers' efforts to improve its corporate image among women
Patricia McDaniel, PhD and Ruth Malone, RN, PhD, FAAN
  
3:24pm
Descriptive Epidemiology of Brand-Specific Alcohol Use Among Underage Youths
Michael Siegel, MD, MPH, William DeJong, PhD, Erin K. Fortunato, MPH, Andrea Johnson, Joanna DiLoreto, Craig Ross, Timothy Heeren, PhD and Timothy S. Naimi, MD, MPH
  
3:42pm
Shifting the burden from corporations to the public: The tobacco industry plays a shell game with corporate social responsibility and personal responsibility
Lissy C. Friedman, JD
  

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Alcohol, Tobacco, and Other Drugs
Endorsed by: Community Health Planning and Policy Development, APHA-Committee on Women's Rights, Public Health Education and Health Promotion, Socialist Caucus, Women's Caucus

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)

See more of: Alcohol, Tobacco, and Other Drugs
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