In this Section
4246.0 Social Injustice: Industry Practices to Sell Alcohol and Tobacco
Tuesday, November 9, 2010: 2:30 PM - 4:00 PM
The purpose of this session is to detail the methods used by tobacco/alcohol manufacturers to enhance their image and market their products, while projecting an image of being responsible corporate citizens. The speakers will cover efforts to target adolescents and women; use of the internet to promote their products; and activities of specific manufacturers to market their products.
Session Objectives: Describe the marketing practices of tobacco product manufacturers Describe how tobacco/alcohol products are targeted to specific groups, specifically adolescents and women Describe how the techniques of personal and social responsibility are used to enhance the image of of tobacco/alcohol manufacturers
Jennifer Juras, PhD
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by: Alcohol, Tobacco, and Other Drugs
CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)
See more of: Alcohol, Tobacco, and Other Drugs