4338.0 Cultural competency communication / Mass media influence

Tuesday, November 9, 2010: 4:30 PM - 5:30 PM
Poster
This session explores strategies and tactics for communicating with difficult to reach populations and examines the influence of mass media on audience behaviors.
Session Objectives: 1. Describe health information seeking behaviors and preferences among minority populations 2. Identify preferences of minority and underserved populations for obtaining health information 3. Analyze how mass media exposure differs by minority population and drives health beliefs

Board 1
How self-efficacy can assist in translating knowledge into behavior: Promoting liver cancer prevention through Hepatitis B screening among Asian immigrants in Maryland
Rajiv N. Rimal, PhD, Sunmin Lee, ScD, MPH, Yang Wu, MA and Hee-Soon Juon, PhD
Board 2
Role of acculturation in explaining breast cancer prevention behaviors among immigrant Asian Indian women in the United States
Farha Marfani, Rajiv N. Rimal, PhD and Hee-Soon Juon, PhD
Board 3
A “culture card” for providers in Indian Country: Expanding on success
Michael Ahmadi, LCDR, USPHS, MPH, CHES, Andrew Hunt, CAPT, USPHS, MSW, LICSW and Tricia L. Penalosa, MHS, CHES
  
Board 4
Key health communication strategies for reaching underserved, cross-cultural, or basic-literacy audiences
Traci Augustosky Lopez, MAIS, MS
Board 5
Knowledge is not always power: Inequality in effectiveness of exposure to health information for socioeconomically disadvantaged populations
Dina Shapiro, MPH
Board 6
Talking all the time?: Young adult women's contraceptive information seeking behaviors and perceptions
Erica L. Spies, MS, Shelly Campo, PhD, Natoshia M. Askelson, MPH, PhD and Mary E. Losch, PhD
Board 7
Cultural and societal beliefs towards gender and sex among African Americans – How HBCU males and females perceive these values differently
Su-I. Hou, DrPH, CPH, CHES, RN and Cady Berkel, PhD
Board 8
Daughter-initiated health promotion messages: Persuasion for Health
Maghboeba Mosavel, PhD
Board 9
Health content on primetime television: An analysis of how health storylines differ by audience ethnicity
Sheila Murphy, PhD, Heather J. Hether, PhD, Sandra de Castro Buffington, BS, MPH and Grace Huang, MPH
Board 10
Health disparities in the media: Exposure to content about health disparities and beliefs about disparities
Cabral A. Bigman, PhD, Sarah Gollust, PhD and Amy Leader, DrPH, MPH

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Asian Pacific Islander Caucus for Public Health, Social Work

See more of: Public Health Education and Health Promotion
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