4338.0 Cultural competency communication / Mass media influence

Tuesday, November 9, 2010: 4:30 PM - 5:30 PM
This session explores strategies and tactics for communicating with difficult to reach populations and examines the influence of mass media on audience behaviors.
Session Objectives: 1. Describe health information seeking behaviors and preferences among minority populations 2. Identify preferences of minority and underserved populations for obtaining health information 3. Analyze how mass media exposure differs by minority population and drives health beliefs

Board 3
A “culture card” for providers in Indian Country: Expanding on success
Michael Ahmadi, LCDR, USPHS, MPH, CHES, Andrew Hunt, CAPT, USPHS, MSW, LICSW and Tricia L. Penalosa, MHS, CHES
Board 6
Talking all the time?: Young adult women's contraceptive information seeking behaviors and perceptions
Erica L. Spies, MS, Shelly Campo, PhD, Natoshia M. Askelson, MPH, PhD and Mary E. Losch, PhD
Board 9
Health content on primetime television: An analysis of how health storylines differ by audience ethnicity
Sheila Murphy, PhD, Heather J. Hether, PhD, Sandra de Castro Buffington, BS, MPH and Grace Huang, MPH
Board 10

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Asian Pacific Islander Caucus for Public Health, Social Work