3414.0 Shifting adolescent and teen health behaviors

Monday, November 8, 2010: 4:30 PM - 6:00 PM
This session will describe the development, implementation, and evaluation of campaigns addressing teen and adolescent health.
Session Objectives: 1. Identify how to develop effective mass media and communication campaigns targeting adolescents, teens, parents, and other stakeholders 2. Describe how to create messages that resonate with teens, adolescents, and parents. 3. Examine the effectiveness of communication campaigns in changing teen and adolescent health behaviors

Developing, implementing, and evaluating a public service announcement (PSA) campaign to delay sexual activity in adolescents: The challenge and promise
Rick Zimmerman, PhD, Philip Palmgreen, PhD, Seth M. Noar, PhD, Pamela Cupp, PhD and Brenikki Floyd, PhD
Development and implementation of mass media campaigns to delay sexual initiation among African American and Caucasian youth
Seth M. Noar, PhD, Rick Zimmerman, PhD, Philip Palmgreen, PhD, Pamela Cupp, PhD, Brenikki Floyd, PhD and Purnima Mehrotra, PhD
Improving teen seatbelt use through health communication: Effects of a research-driven in-school peer-led initiative
Laurie J. Bach, BA, Lela S. Jacobsohn, PhD, Michael J. Kallan, MS and Flaura K. Winston, MD, PhD
Reaching children with high-risk medical conditions: The Centers for Disease Control and Preventions' 2009 H1N1 Children's Health Team communication efforts
Brook Nash, MPH, CHES, Denise Levis, MA, PhD, Georgina Peacock, MD, MPH, Elizabeth (Beth) Stevenson, MPH and Cynthia Moore, MD, PhD

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Alcohol, Tobacco, and Other Drugs, School Health Education and Services, Social Work

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)