3343.0 Connecting online activities to offline behaviors

Monday, November 8, 2010: 2:30 PM - 4:00 PM
This session will describe innovative uses of online media communication channels to promote healthy behavior changes
Session Objectives: 1. Compare and contrast various health communication strategies that can be accessed online, including social media, social networking, information searches, and blogs. 2. Evaluate the potential of these online channels for effective health promotion interventions.

Going viral: Using social media to promote public health
Katherine Gregory, PhD, Sabira Taher, MPH, Jeffrey Escoffier, John Laduca, Amanda Wood and Geoffrey Cowley
Social networking as audience segmentation strategy
Suellen Hopfer, PhD and Michael Hecht, PhD
Profiling healthy lifestyle behaviors of internet medical information users
Stephanie Sargent Weaver, PhD MPH CHES, Frederick Fridinger, DrPH, CHES and James B. Weaver, PhD MPH
Community messaging and outreach by the city of Milwaukee health department during response to the 2009 H1N1 influenza pandemic
Paul A. Biedrzycki, MPH, MBA, Kawanza Newson, PhD, Anupama Gandhi, MS, Raquel Filmanowicz, BS and Eileen Force, BA

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Alcohol, Tobacco, and Other Drugs, Social Work