3239.0 Mass media: Influencing and framing health

Monday, November 8, 2010: 12:30 PM - 2:00 PM
This session will examine how mass media outlets—news reports, newspapers, television, etc.—frame health issues and influence health behaviors.
Session Objectives: 1. Report what health issues and health disparities are covered by mass media and how media outlets explain causality. 2. Analyze how exposure to mass media influences individual and community health behaviors. 3. Identify strategies for leveraging mass media outlets to promote healthy behaviors.

“It was a freak accident”: An analysis of U.S. press framing of injury-producing events
Katherine Clegg Smith, PhD, Susan P. Baker, MPH, Andrea C. Gielen, ScD, ScM, Deborah G. Girasek, MPH, PhD and Alicia Samuels, MPH

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Social Work