3241.0 Reaching culturally-diverse audiences through novel means

Monday, November 8, 2010: 12:30 PM - 2:00 PM
Oral
Interventions designed to reach culturally-diverse audiences must tailor not only the message, but the way in which that message is delivered as well. This session presents findings from a projects addressing various health issues by employing novel approaches.
Session Objectives: 1. Compare and contrast novel strategies to reach culturally-diverse audiences. 2. Synthesize findings from presentations to discuss importance of tailoring intervention approaches for hard-to-reach populations.
Moderator:
Robin C. Vanderpool, DrPH, CHES

12:30pm
Efficacy of touchscreen kiosks in prompting colorectal cancer screening behavior among low-income Latinos
Armando Valdez, PhD, Rene Salazar, MD, Marilyn A. Winkleby, MPH, PhD, Susan Stewart, PhD and María E. Fernández, PhD
     
12:45pm
Entertainment-education as an effective tool to educate and promote healthy behaviors in the Latino community: "Encrucijada: Sin salud no hay nada" ("Crossroads: Without health there is nothing")
Mariana Enriquez, PhD and Cristina Bejarano, MPH
     
1:00pm
Developing a mobile phone-based HIV/STD risk reduction intervention for young African American MSM
Robin C. Stevens, PhD, MPH, Dennis Clegg, Sonya Combs, MS, Mikia Croom, Lynette Gueits, MHS, Janet Hsu, Dionna Samuel, MS, Pandora Woods, Crystal Wyatt, Sarah E. Vaala, BA and John B. Jemmott, PhD
1:15pm
Using technology to connect rarely and never screened African American women to mammography
Kassandra Alcaraz, MPH

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Alternative and Complementary Health Practices, Social Work

See more of: Public Health Education and Health Promotion
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