An experimental study of quantitative benefit information in direct-to-consumer advertisements for prescription drugs
Douglas Rupert, MPH1, Amie O'Donoghue, PhD2, Dhuly Chowdhury, MS, MBA3, Helen Sullivan, PhD, MPH2, Kathryn Aikin, PhD2 and Rebecca Moultrie, AS1
(1)RTI International, Research Triangle Park, NC, (2)U.S. Food and Drug Administration, Silver Spring, MD, (3)RTI International, Rockville, MD
(1)RTI International, Research Triangle Park, NC, (2)U.S. Food and Drug Administration, Silver Spring, MD, (3)RTI International, Rockville, MD