Marketing Strategies for Food Products in Parenting Magazines: Health Assertions, Consumer Appeals, and Good Parent Empathy
Kathleen Engeln, BS, Denise L. Haynie, PhD, MPH, Sabrina Mathenia, Tonja Nansel, PhD and Leah Lipsky, PhD, MHS
Eunice Kennedy Shriver National Institute of Child Health and Human Development, Bethesda, MD
Eunice Kennedy Shriver National Institute of Child Health and Human Development, Bethesda, MD