235134 Translating science into practice – Piloting a 7-item rating scale assessing key elements of digital storytelling projects

Monday, October 31, 2011

Su-I. Hou, DrPH, CPH, MCHES, RN , Department of Health Promotion and Behavior, College of Public Health, University of Georgia, Athens, GA
Purpose: This study illustrates how digital storytelling (DS) can be used and assessed as a new way of translating research into practice. Methods: A scale was developed to assess the seven key DS elements suggested by the Center for Digital Storytelling: point of view, dramatic question, emotional content, voice, soundtrack, economy, and pacing. Doctoral students in a major core course on “Human Ecology of Health and Illness” worked on semester-long DS projects, synthesizing existing literature and incorporating ecological framework in their analysis of major risk factors and culturally relevant strategies, to address health disparities for underserved groups on priority health issues. The 7-item 5-point Liker DS scale along with an overall effectiveness item was used to assess the quality of their DS projects. Results: A total of six projects developed by 6 pairs of students were used to pilot the DS scale, with each student rated the other 5 projects plus the instructor rating all the projects (valid n=65). Data showed satisfactory internal consistencies (Cronbach's alpha=.78; CITC ranged .34~.68). Item means ranged between 3.94~4.62 (SD ranged .55~1.07). The scores of the overall effectiveness item and the average of the 7-item scale showed no statistical difference, although students tended to rated higher on the overall item than the average of individual items combined. The mean plots of the seven key elements by the six projects will be shared. Conclusions: The study describes an innovative way of measuring and translating evidence-based and framework-guided knowledge to public health practice.

Learning Areas:
Conduct evaluation related to programs, research, and other areas of practice
Planning of health education strategies, interventions, and programs
Public health or related education
Systems thinking models (conceptual and theoretical models), applications related to public health

Learning Objectives:
At the conclusion of the session, the participant (learner) in this session will be able to: 1. Describe the 7-item DS scale and key elements of effective digital storytelling. 2. Explain how an ecological framework can be used in digital storytelling to convey important public health messages and actions. 3. Discuss how digital storytelling can be used as a new communication strategy and implication of using this DS scale to assess the effectiveness and quality of DS projects.

Keywords: Technology, Health Communications

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am an associate professor of public health at the University of Georgia and the PI of this instructional project.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.