235646 Vax

Tuesday, November 1, 2011: 2:37 PM

Tammy Pilisuk, MPH , Immunization Branch, CA Department of Public Health, Richmond, CA
This feature length documentary film seeks to address a growing proportion of parents who question the value and safety of vaccinating their children. Despite a preponderance of scientific evidence supporting vaccine safety and exonerating vaccines from any link to autism, fears and myths remain widespread--particularly among affluent, well-educated parents who are more likely to question their child's pediatrician and "do their own research" on the Internet, where misinformation abounds. This film seeks to examine and debunk fears which "seem" like cultural norms by introducing parents who have had first-hand experiences with vaccine-preventable diseases. Also featured are experts in the field who can empathize with parents and be unafraid to criticize the historically paternalistic attitude of physicians and public health officials' messaging on immunizations. The film is intended to engage and entertain the audience and to be a thought-provoking experience for parents who are hesitant, confused, or concerned about vaccines.

Learning Areas:
Advocacy for health and health education
Planning of health education strategies, interventions, and programs
Public health or related education
Social and behavioral sciences

Learning Objectives:
Differentiate between common misconceptions about vaccines and vaccine safety and the science. Identify messages that resonate with concerned parents, including relatable stories from other parents who have been touched by a vaccine-preventable disease.

Keywords: Immunizations, Patient Education

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I work as a health educator at the California Department of Public Health's Immunization Branch. I have beenworking for several years on debunking myths about vaccines and appropriate communication strategies for providers. I was project manager for this documentary film project, including locating experts to interview and planning the scope of the film.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.