235878 One Shot Heroes

Tuesday, November 1, 2011: 2:44 PM

Tammy Pilisuk, MPH , Immunization Branch, CA Department of Public Health, Richmond, CA
Rebeca Montealegre Boyte , Immunization Branch, California Department of Public Health, Richmond, CA
Eleven and twelve-year-olds are at an age when they begin making important decisions and are ready to be involved with their own health. However, preteens often underestimate their risk for vaccine-preventable disease and have an increasing fear of injections. To counter these barriers to immunization, it is vital to communicate through effective and appealing media such as video, which can now be shared on popular social networking websites. Based on focus-group testing with 11-and 12-year-olds, the California Department of Public Health, Immunization Branch produced an educational video, entitled, “One Shot Heroes.” The video, aimed at preteens, is intended to raise awareness about the importance of immunizations. The story opens up with a teenage girl recently diagnosed with meningitis. As the teen weakens, her friends become desperate to find a cure and reach out to a local zany scientist. While the scientist cannot develop a cure, the teens discover that he has a tool that may save her life: a time machine. After some persuasion, the scientist agrees to help the teens travel back in time to convince the dying girl's parents to get her vaccinated while she is eleven years old. After returning from their wild adventure, the friends find that their friend is alive and well. The video will become available on YouTube, and an associated lesson plan will be provided to middle schools.

Learning Areas:
Administer health education strategies, interventions and programs
Advocacy for health and health education
Public health or related education

Learning Objectives:
Explain, in an age-appropriate genre, the real-life consequences of vaccine-preventable diseases. Empower preteen children to talk to their parents about vaccines and being protected from vaccine-preventable diseases.

Keywords: Adolescent Health, Immunizations

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been a health educator for the California Department of Public Health'sImmunization Branch for over 10 years and have provided leadership in immunization messaging to a variety ofaudiences including parents, preteens, and others.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.