236623 Should oral health promotion efforts be integrated into state tobacco quitline programs? A survey of callers to the Washington State Quitline

Sunday, October 30, 2011

Karin Riggs, MSW , Group Health Research Institute, Seattle, WA
Jennifer McClure, PhD , Group Health Research Institute, Seattle, WA
Jacquelyn St. John, BS , Group Health Research Institute, Seattle, WA
Susan Zbikowski, PhD , Free & Clear, Inc, Seattle, WA
Integrating oral health promotion counseling into state tobacco quitline programs--which are currently operating in all 50 states--is an innovative strategy that could potentially maximize the reach and impact of oral health promotion efforts among tobacco users. Tobacco users are at particularly high risk for oral diseases. In order to assess the need and acceptability of integrating oral health promotion into existing tobacco quitlines, we surveyed a representative sample of adult WA State quitline callers (N = 816). Respondents were mostly female (61.9%); white non-Hispanic (79.9%); and had low levels of education and income (51.5% ≤ high school degree; 61.7% < $20,000/year). Only 16% of dentate respondents reported meeting standard oral hygiene recommendations, and less than half visited a dentist in the past year. Nearly 80% of dentate adults reported flossing less than daily (32.4% reported never flossing), and about 30% reported brushing less than twice a day. These oral hygiene rates persisted regardless of dental insurance status. A majority of respondents reported interest in a quitline-based oral health promotion program, if offered in the future. Overall, the results of this survey suggest that tobacco users calling the WA quitline represent an important target group for oral health intervention and that most would be receptive to this intervention. A quitline-based oral health intervention may help improve oral health behaviors and related outcomes among this high-risk population, who otherwise report limited access to oral health care. Implications of study findings for further research will be discussed.

Learning Areas:
Assessment of individual and community needs for health education
Chronic disease management and prevention
Other professions or practice related to public health
Planning of health education strategies, interventions, and programs
Public health or related research
Social and behavioral sciences

Learning Objectives:
Assess the need and acceptability of integrating oral promotion into state tobacco quitline programs.

Keywords: Oral Health, Behavior Modification

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I am key personnel on research related to health behavior, including tobacco use, nutrition, physical activity, and oral health.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.