238424 Using a Boat, Not a Raft: Moving Upstream with Policy, Systems, and Environmental Change Strategies

Sunday, October 30, 2011: 8:45 AM

Shannon Griffin-Blake, PhD , Division of Adult and Community Health, Centers for Disease Control and Prevention, Atlanta, GA
Phyllis Nichols, MPH , Division of Adult and Community Health - Healthy Communities Program, Centers for Disease Control and Prevention, Atlanta, GA
This presentation will highlight why and explain how public health interventions have moved from individual-based interventions (e.g., health fairs, nutrition classes) to population-based interventions (policy, systems, and environmental change strategies) in order to achieve greater public health impact. Participants will learn the strengths and weaknesses of these two types of interventions and examine community examples where local approaches changed to move more upstream to attain improved reach and effect.

Learning Areas:
Administer health education strategies, interventions and programs
Chronic disease management and prevention
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related education
Public health or related public policy

Learning Objectives:
Describe how the public health paradigm has shifted from individual-based interventions (e.g., health fairs, nutrition classes) to population-based interventions (i.e., policy, systems, and environmental change strategies) to address the rising prevalence of chronic diseases and related risk factors. Differentiate between individual-based versus population-based interventions.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I serve as the Team Lead for Program Services and Evaluation within the Centers for Disease Control and Preventionís (CDC) Healthy Communities Program. I both coordinate and direct community-based as well as US state and territory efforts focused on creating healthy communities through sustainable, innovative, and evidence-based community health promotion and chronic disease prevention programs that promote policy, systems, and environmental changes and lead the national evaluation strategy across all CDCís Healthy Communities Program funded communities, states, and national partners. In my current CDC role as a lead health scientist, I oversee programmatic and evaluation efforts in the areas of diabetes, obesity, asthma, cardiovascular disease and their underlying risk factors in high-risk populations and underserved communities. Finally, I have spoken at both national and international conferences regarding community mobilization, partnership development, assessment and evaluation, and community planning.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.