238456 Introduction to Evaluation: Steps for Evaluating Policy, Systems, and Environmental Change Strategies

Sunday, October 30, 2011: 3:30 PM

Stephanie Sargent Weaver, PhD MPH CHES , Division of Adult and Community Health, Centers for Disease Control and Prevention, Atlanta, GA
Shannon Griffin-Blake, PhD , Division of Adult and Community Health, Centers for Disease Control and Prevention, Atlanta, GA
Aisha Penson, MEd, CHES , Division of Adult and Community Health, Centers for Disease Control and Prevention, Atlanta, GA
The purpose of this presentation is to provide an overview of evaluation including differentiating between formative and summative evaluation as well as the steps needed to develop and implement an evaluation plan focused on measuring policy, systems, and environmental change strategies. Examples of how policy, systems, and environmental change strategies can be monitored and evaluated will be discussed. Several CDC evaluation resources and tools will be provided to enhance the participants' understanding of evaluation within this context.

Learning Areas:
Assessment of individual and community needs for health education
Biostatistics, economics
Chronic disease management and prevention
Conduct evaluation related to programs, research, and other areas of practice
Public health or related public policy
Public health or related research

Learning Objectives:
1. Name the benefits, tips, and reasons for conducting an evaluation. 2. Identify the types of evaluation with examples from policy, systems, and environmental change efforts. 3. Describe at least three evaluation methods communities have used to examine and document key outcomes and impact.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I currently serve as a senior evaluation specialist/health research analyst in the CDC's Healthy Communities Program. Previously, I was an ORISE Research Fellow in the National Center for Health Marketing (now the Office of the Associate Director for Communication), a program evaluation consultant for Visiting Nurse Health System, Inc., Hospice Atlanta, Refugee Family Services, and Turner/Time Warner, Research Scientist in the Center for AIDS Research at Emory University, and a Professor of Communication Sciences at Virginia Tech. I have authored or co-authored over 30 refereed research articles and book chapters and delivered over 35 professional research presentations at national and international conferences.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

See more of: Building a Culture of Healthy Living: Mobilizing Communities to Implement and Evaluate Policy, Systems, and Environmental Change Strategies
See more of: APHA-Learning Institute (APHA-LI)