238529 Moving from knowledge to action: Preventing chronic disease through policy, environment, and systems change

Saturday, October 29, 2011: 9:00 AM

Jill Birnbaum, JD , Vice President, State Advocacy & Public Health, American Heart Association, Dallas, TX
Policy, systems and environmental change provides a means of modifying social and physical environments to make healthy choices the easy choices. By changing policies, systems and/or environments, communities can help tackle chronic diseases such as obesity, diabetes, cardiovascular disease, and cancer.

For example, recent federal initiatives have allotted significant federal funding for intensive community approaches to chronic disease prevention and control in selected communities (urban, rural, and tribal) with the goal to reduce risk factors and prevent/delay chronic disease and promote wellness in both children and adults.

These types of initiatives have a strong emphasis on policy and environmental change at both the state and local levels. Additionally, these initiatives use evidence-based strategies and programs, mobilize local resources, and strengthen the capacity of states and communities.

To move from knowledge to action, states and communities have found strategies such as MAPPS (Media, Access, Point of Decision, Price, Social Support) to be successful in practice.

This session will describe ways to measure policy, environment, and systems change in different state and local contexts. Examples will be drawn from settings such as medical/outpatient and community-based settings.

Learning Areas:
Advocacy for health and health education
Chronic disease management and prevention
Public health or related public policy

Learning Objectives:
1. Describe the policy process; 2. Discuss how to match measurement tools to specific stages of the policy process in local contexts; 3. Identify appropriate measurement tools; 4. Discuss examples from the field; 5. Discuss possibilities for building community capacity while developing appropriate measurement strategies; 6. Identify unique evaluation challenges 7. Discuss solutions for addressing them.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to be an Author because I serve as Vice President for State Advocacy & Public Health for the American Heart Association (AHA), one of ten National Public Health Partners to be awarded a federal grant through the Department of Health and Human Services to provide technical assistance for Communities Putting Prevention to Work (CPPW). Additionally, AHA is supporting policy initiatives such as the National Media Initiative, and broadening the reach of CPPW by working on evidence-based policy, environment, and systems change strategies outside of the CPPW funded communities.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
American Heart Association Policy Advocacy Employment (includes retainer)

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.