238657 Raising awareness about diabetic eye disease in Hispanic/Latino communities to prevent vision loss from diabetes

Tuesday, November 1, 2011: 12:30 PM

Marcela Aguilar, MHS , Strategic Communications and Marketing Division, ICF Macro, Rockville, MD
Neyal J. Ammary-Risch, MPH, CHES , National Eye Institute, National Insitutes of Health, Bethesda, MD
Leslie Quiroz, MA , Strategic Communications and Marketing Division, ICF Macro, Rockville, MD
Hispanics/Latinos are disproportionately affected by diabetes and are at increased risk of developing diabetic eye disease (DED), a group of eye problems people may face as a complication of this disease. To prevent vision loss and blindness from DED, early detection and timely treatment are imperative. There is an ongoing need to increase knowledge and awareness about DED and the crucial role comprehensive dilated eye examinations play in preserving sight.

To address the eye health needs of Hispanics/Latinos with diabetes, the National Eye Health Education Program (NEHEP) of the National Eye Institute (NEI), through its °Ojo con su visión! (Watch out for your vision!) program, developed an assortment of culturally appropriate, health-literate, and evidence-based resources. The materials developed include a variety of public service announcements for use in print publications and on transit systems; e-cards that can be personalized; a Watch out for your vision! photonovella, which is an illustrated booklet targeted to Hispanics/Latinos about the eye complications of diabetes; and the Diabetes and Healthy Eyes Toolkit for promotoras or community health promoters to enable them to teach others about eye health. All materials are available in English- and Spanish-language versions and focus on educating Hispanics/Latinos with diabetes about protecting their sight by getting a comprehensive dilated eye exam at least once a year, timely treatment, and appropriate follow-up care for eye diseases.

This presentation will provide detailed information about these resources, including the processes that were employed to develop them and how they can be used and accessed.

Learning Areas:
Chronic disease management and prevention
Communication and informatics
Diversity and culture
Implementation of health education strategies, interventions and programs

Learning Objectives:
1. Explain the prevalence of diabetes in the Hispanic/Latino community and discuss the implications for diabetic eye disease in this population. 2. Describe and use the resources available to health professionals to educate people with diabetes in the Hispanic/Latino community about eye health and eye disease.

Keywords: Diabetes, Hispanic

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to be an abstract author on the content because I am the manager responsible for developing and implementing the diabetic eye disease education program.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.