238850 Maximizing Community Building: Leveraging an Integrative Social Media Strategy to Increase Worker Health and Safety

Monday, October 31, 2011: 1:01 PM

Linda Reinstein , Asbestos Disease Awareness Organization, Redondo Beach, CA
Background: The author lost her husband to mesothelioma and co-founded the Asbestos Disease Awareness Organization She is a prolific international speaker, passionate public health advocate, and experienced new media innovator using social media to educate, advocate, and advance community initiatives to promote disease prevention.

Methods: The evolution of the internet and the proliferation of social networks for sharing information have changed the face of modern interaction. New media forums including websites, blogs, social networking sites, mobile communications and more have given organizations powerful and dynamic opportunities to interact with the public, share information, and grow. The benefits are numerous: the ability to reach a larger and more diverse audience faster, easier, and cheaper; the centralization of educational information and resources; the transition from one-sided messaging to public interaction; the empowering of individuals to take action; and the ability for individuals to be a part of a larger community of hope and support.

This presentation will examine how the Asbestos Disease Awareness Organization (ADAO), a leading asbestos victims' voice worldwide, has harnessed this power to further education, advocacy, and community initiatives around the world. Examples will include simple, effective, affordable, and replicable methods of communication using new media, and how these kinds of initiatives are giving organizations revolutionary advancements in the ability to reach, educate, and help as many people as possible.

Conclusion: Recommendations will be offered on the ways that international agencies and organizations can maximize new media to strengthen communication and collaboration to protect public health.

Learning Areas:
Advocacy for health and health education
Communication and informatics
Implementation of health education strategies, interventions and programs
Occupational health and safety
Public health or related education
Public health or related public policy

Learning Objectives:
Learning Objectives: Analyze the latest concepts in new and traditional media, emerging trends, and statistics Identify success factors of outreach, education, and public health digital campaigns Discuss tips for managing multiple social media resources and maximizing your efforts Formulate a methodology to evaluate efficacy, efficiency, outreach, instantaneous translations Design strategic communication and collaboration campaigns

Keywords: Occupational Health, Social Marketing

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: The author is the President/CEO and co-founder of the Asbestos Disease Awareness Organization established in 2004 who has designed and implemented digital educational campaigns both nationally and internationally.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.