239056 Promoting breastfeeding support at work

Monday, October 31, 2011: 9:10 AM

Caitrin H. Alb, MPH , Community Health Sciences, Tulane University School of Public Health and Tropical Medicine, New Orleans, LA
Stacey C. Cunningham, MS , School of Public Health, Community Health Sciences, Tulane University, New Orleans, LA
Jeanette H. Magnus, MD, PhD , Community Health Science, Tulane University School of Public Health and Tropical Medicine, New Orleans, LA
Marci Brewer Asling, MPH , Louisiana Maternal and Child Health Coalition, Baton Rouge, LA
In March 2010, the Breastfeeding Mothers' section of the Patient Protection and Affordable Care Act was passed by Congress, requiring employers to provide time and a place for breastfeeding employees to pump milk. In response to this legislation, we started the New Orleans Louisiana Breastfeeding Support Program (NOLA BSP), with the goal of informing employers about the new law and building capacity to comply with it by providing them with information and tools to establish workplace lactation programs. The program identifies and visits appropriate businesses that express an interest in the program. Program staff guide them through a self-assessment of their physical and policy environment, their workforce demographics and the development of a plan. Businesses that establish lactation support are provided materials and assistance that is culturally tailored to the needs of their specific business type. Through the program we have discovered that successful entrée and follow through with businesses are facilitated through a variety of networks, including women's groups. Response to the initiative has been varied. So far, 25% of first-time contacts have expressed interest in establishing lactation support, and of these, 55% have already started implementing support. Follow-up with the remaining organizations that have expressed interested is currently being conducted. Several approaches have worked well in engaging organizations in the lactation support discussion, including attending business networking events and being able to capitalize on new construction and renovation.

Learning Areas:
Administer health education strategies, interventions and programs
Public health or related public policy

Learning Objectives:
1.Describe key activities in the process of engaging organizations in lactation support. 2.Identify areas of potential capacity building for organizations planning to start lactation support programs. 3.Develop appropriate strategies for working with local organizations to implement workplace lactation support.

Keywords: Lactation, Worksite

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I helped design and now fully manage the workplace lactation program.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.