239299 State Regulation of Alcohol Advertising; Results of a Legal Analysis

Tuesday, November 1, 2011: 1:10 PM

James Mosher, JD , Alcohol Policy Consultations, Felton, CA
David H. Jernigan, PhD , Bloomberg School of Public Health, Johns Hopkins University, Baltimore, MD
Elena Cohen, JD , Alcohol Policy Consultations, Felton, CA
Research studies have established that exposure to alcohol advertising influences youth drinking practices and drinking problems as well as their beliefs about alcohol and intention to drink. Reducing youth exposure is therefore an important public health goal. Numerous policy options exist to meet this goal, but they have been largely ignored. This is particularly true at the State level. Virtually all States have a State Alcoholic Beverage Control agency that has extensive authority to regulate alcohol marketing and availability, yet these agencies have little or no engagement with this issue. In 2003, the Center on Alcohol Marketing and Youth commissioned a legal analysis of State alcohol advertising youth exposure laws (policies mostly administered by State ABC agencies), resulting in a comprehensive, state-by-state analysis. The report has now been expanded and updated to 2010. The research establishes the existence of at least eight policies and legal restrictions that, if effectively implemented, have the potential for substantially reducing youth exposure to alcohol advertising. This presentation will provide background regarding each of the major policies analyzed, assess the extent to which the relevant laws exist across States, describe their role in reducing youth exposure, outline their relationship to federal and local policy initiatives, and discuss their role in a comprehensive strategy for reducing youth alcohol problems. It will include an examination of trends since the 2003 report and an assessment of barriers to effective implementation.

Learning Areas:
Advocacy for health and health education
Public health or related laws, regulations, standards, or guidelines
Public health or related public policy
Public health or related research

Learning Objectives:
Identify and describe the key State legal policies associated with reducing youth exposure to alcohol advertising; Assess the extent to which these policies are in place across the 50 States as well as trends in policy implementation during the previous 8 years; Analyze the barriers to implementing State alcohol advertising policies; Explain the role of State alcohol advertising policies in a comprehensive public health strategy to reduce youth alcohol problems.

Keywords: Alcohol Problems, Law

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have extensive experience in the field of alcohol policy and the law and served as primary author of the study being presented.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.