239356 Cultural Variability in Respondent Processing of Health Survey Questions

Tuesday, November 1, 2011: 9:10 AM

Timothy Johnson, PhD , Survey Research Laboratory, University of Illinois-Chicago, Chicago, IL
Allyson Holbrook, PhD , Survey Research Laboratory, University of Illinois at Chicago, Chicago, IL
Young Ik Cho, PhD , Survey Research Laboratory, University of Illinois at Chicago, Chicago, IL
Sharon Shavitt, PhD , Business Administration, University of Illinois, Champaign, IL
Noel Chávez, PhD, RD , Community Health Sciences, School of Public Health, University of Illinois-Chicago, Chicago, IL
Saul Weiner, MD , Department of Medine, University of Illinois, Chicago, IL
The processes by which culture influences survey-related behaviors and measurement error remain poorly understood. We address this problem by investigating race/ethnic variability in the cognitive processing of a set of questions commonly asked in health surveys. Data come from survey interviews with 600 African American, Korean American, Mexican American, and non-Hispanic white adults recently conducted in Chicago. Survey reports were supplemented with behavior coding of respondent and interview behaviors during each interview. Using hierarchical linear modeling (HLM), we examine similarities and differences in question comprehension and response mapping across cultural groups, while controlling for multiple respondent demographics, survey question characteristics, and interactions between question characteristics and respondent race/ethnicity. The presentation will conclude with a discussion of current knowledge regarding cultural variability in the processing of health survey questions and recommendations for best practice.

Learning Areas:
Biostatistics, economics
Diversity and culture
Social and behavioral sciences

Learning Objectives:
Assess the role that culture plays in influencing respondent answers to survey questions.

Keywords: Culture, Survey

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present this research because I am the principal investgator on the NIH RO1 grant that collected the data being reported.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.