240276 Who provides packaged foods in developing countries? Implications for nutrition policy

Monday, October 31, 2011

Eleanore Alexander, MSPH , Global Health and Agricultural Policy, PepsiCo, Purchase, NY
George Mensah, MD, FACN , Global Nutrition, Global Research and Development, PepsiCo, Purchase, NY
Derek Yach, MBChB, MPH , Global Health and Agricultural Policy, PepsiCo, Purchase, NY
INTRODUCTION: Globalization has resulted in increased availability of packaged foods without concomitant improvement in nutrition quality. Combined with decreased physical activity, this dietary pattern has accelerated the burden of obesity and chronic diseases in most developing countries. Understanding the size of the packaged food market and the relative contribution of market leaders will aid policy development to improve nutrition quality of packaged foods. METHODS: Data were extracted from Euromonitor on packaged food market size and company share for Mexico, China, Brazil, India, South Africa and Russia. Contributions of packaged food categories and companies were assessed. RESULTS: The packaged food market ranges in size from $13.9 billion in South Africa to $120.3 billion in China. Dairy or bakery products lead packaged food sales in all countries. Individual packaged food companies account for a fraction of the large market share of top product categories that account for up to 44.3% of packaged food sales. For example, bakery products account for 29.2% of total packaged food sales in Brazil while the leading bakery company accounts for 4.2% of bakery sales. DISCUSSION: Policies to improve nutrition must include small- and medium-sized companies, the informal sector and the major multinational companies in order to effectively change the nutrition profile of packaged foods. Companies that account for large market share can lead the movement in reformulating products to limit nutrients of public health concern. Targeting the largest segment of the packaged food market and high volume brands and products hold the greatest promise for health impact.

Learning Areas:
Chronic disease management and prevention
Public health or related laws, regulations, standards, or guidelines
Public health or related organizational policy, standards, or other guidelines
Public health or related public policy
Public health or related research

Learning Objectives:
1. Describe the packaged food market size in several developing countries. 2. Discuss the leading packaged food categories and companies in several developing countries. 3. Identify necessary policy elements to effectively promote health through improved nutrition quality of packaged foods.

Keywords: Food and Nutrition, Policy/Policy Development

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am trained in public health with a MSPH from Johns Hopkins Bloomberg School of Public Health in Human Nutrition. During my time at PepsiCo I have focused on researching the size and contribution to market sales of food and beverage companies and soon will submit a paper describing the topic along with my co-authors for publication. In collaboration with the co-authors I have directly retrieved, compiled, analyzed and discussed the data.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
PepsiCo Global Health and Agricultural Policy Employment (includes retainer)

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.