240586 Shifting the Public Health Paradigm to Create Successful Public Health PSE Change

Tuesday, November 1, 2011: 10:48 AM

Kim Milbrath, MPH , Center for Prevention, Blue Cross Blue Shield of Minnesota, Eagan, MN
Cassi Johnson, MS , Invitation Health and Wellness, Eagan, MN
The public health field has continued to evolve from a community engagement approach the has traditionally centered around the provision of information and services to better the health of community members to an approach that more and more focuses on actively engaging community members to change their environments to better their health. The evolution of how public health is defined and practiced has provided challenges and opportunities alike to empower community members to define what a healthy community looks like through policy, systems and environmental changes around active living, healthy eating and tobacco control.

During this session we will share lessons learned and promising practices from comprehensive public health policy, systems and environmental (PSE) community change campaigns that have utilized a transformative community engagement centered approach in concert with a PSE campaign framework that focuses on building the skill level of community members through strategic campaign and event planning and execution in Minnesota.

Learning Areas:
Advocacy for health and health education
Planning of health education strategies, interventions, and programs
Public health or related organizational policy, standards, or other guidelines
Public health or related public policy

Learning Objectives:
1. Discuss the key differences in how public health has been practiced under a traditional public health community engagement model in comparison to the present day comprehensive community change model. 2. Identify a policy, systems, and environmental change campaign framework that focuses on key elements of successful policy, systems, and environmental change campaign. 3. Identify strategies to authentically engage and empower community members to pass successful comprehensive public health policy, systems and environmental changes.

Keywords: Public Health Policy, Advocacy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have extensive training in directly implementing and providing technical assistance in implementing policy, systems, and environmental change campaigns related to chronic disease prevention.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.