Shifting the Public Health Paradigm to Create Successful Public Health PSE Change

The public health field has continued to evolve from a community engagement approach the has traditionally centered around the provision of information and services to better the health of community members to an approach that more and more focuses on actively engaging community members to change their environments to better their health. The evolution of how public health is defined and practiced has provided challenges and opportunities alike to empower community members to define what a healthy community looks like through policy, systems and environmental changes around active living, healthy eating and tobacco control.

During this session we will share lessons learned and promising practices from comprehensive public health policy, systems and environmental (PSE) community change campaigns that have utilized a transformative community engagement centered approach in concert with a PSE campaign framework that focuses on building the skill level of community members through strategic campaign and event planning and execution in Minnesota.