241011 Utilizing Partnerships to Encourage Physical Activity: Lessons Learned from the Best Bones Forever! Community Pilot Program

Wednesday, November 2, 2011: 11:30 AM

Darcy Sawatzki, MA , Hager Sharp, Washington, DC
Elizabeth Osborn , Hager Sharp, Inc., Washington, DC
Michele Sadler, PhD, MPH , Shattuck & Associates, Marriottsville, MD
Calvin Teel, MS , Office on Women's Health, Rockville, MD
Introduction: The HHS' Office on Women's Health (OWH) created Best Bones Forever! to improve bone health behaviors, including physical activity, among girls ages 9-14. The Campaign's community pilot program funded coalitions to implement a family behavior change program (BodyWorks), modified to include bone health information and activities, including more physical activity. Methods: OWH funded three coalitions to improve bone health behaviors in their communities through four implementations each of the modified BodyWorks program. Outcomes of the modified BodyWorks program were measured via pretest and posttest surveys with BodyWorks participants.

Results: Through partnerships, the pilot sites implemented Best Bones Forever! BodyWorks, which resulted in improved knowledge, attitudes, self efficacy, and physical activity behaviors among parents (n=71) and girls (n=88). Partners included local parks and recreation departments, school-based and youth organizations, churches, and even a pizzeria.

Conclusion/Discussion: An existing behavior change program was effectively enhanced with physical activity modules for girls. Through partnerships, community coalitions were able to implement the Best Bones Forever! BodyWorks. Established coalitions with pre-existing partnerships were more successful in implementing exciting exercise-based community activities. The lessons learned from Best Bones Forever! BodyWorks can serve as a model for other community-based programs seeking to utilize partnerships to promote physical activity.

Learning Areas:
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Program planning

Learning Objectives:
At the end of the session, participants will be able to: 1) Define the Best Bones Forever! campaign and its components 2) Describe the physical activity elements added to the BodyWorks program for the Best Bones Forever! community pilot program 3) Discuss how coalition partnerships can support community-based programs designed to encourage physical activity

Keywords: Adolescents, Community Programs

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I manage the Best Bones Forever! campaign, oversaw the campaign's community pilot program, and regularly manage women and girls' health outreach efforts.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.