241686 Leverging all sectors for effective community-based strategies

Monday, October 31, 2011: 10:30 AM

Geoffrey Bieger, MPH , Deloitte Consulting, LLP, Atlanta, GA
With the reality of budget constraints and increased accountability, it is more important than ever that public health organizations work effectively and efficiently. One key method to doing so is to re-engage existing partners and stakeholders and work hard to engage new non-traditional stakeholders from across all sectors. Depending on your organization's history with its partners, various techniques may be necessary to successfully re-engage. These include documenting the history of your partnerships and relationships and potentially using neutral entities to facilitate information gathering on your behalf, i.e. key informant interviews and focus groups. Working with partners from the business, transportation, education sectors, as well as others, can help you realize many benefits. Benefits of these new partnerships include efficient leveraging of funding and more effective public health strategies to address our most pressing health issues. The components of a successful engagement approach include; stakeholder outreach, environmental scanning/research, and robust communication and planning efforts. By gaining insight into this comprehensive approach, attendees will be able to; 1) Identify the key stakeholders involved in effective community-based strategies, 2) Evaluate benefits/barriers to engaging cross-sector representation, and 3) Identify the key program benefits from cross-sector collaboration.

Learning Areas:
Administration, management, leadership
Planning of health education strategies, interventions, and programs
Public health administration or related administration

Learning Objectives:
1. Identify the key stakeholders involved in effective community-based strategies. 2. Evaluate benefits/barriers to engaging cross-sector representation. 3. Identify the key program benefits from cross-sector collaboration.

Keywords: Community-Based Partnership, Public/Private Partnerships

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have 8 years of professional experience working at the local, state, and national level of health systems and program development and implementation. In my current role as a Manager at Deloitte Consulting, I have supported various federal agencies and programs in both conducting stakeholder outreach and research, and developing strategies for how best to implement effective programs and processes to achieve intended outcomes.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.