241710 Characteristics of youth who participated in the VERBTM Summer Scorecard physical activity promotion program

Wednesday, November 2, 2011: 11:10 AM

Jen Nickelson, PhD, RD , Department of Health Science, University of Alabama, Tuscaloosa, AL
Moya Alfonso, MSPH, PhD , Jiann Ping Hsu College of Public Health, Georgia Southern University, Statesboro, GA
Robert J. McDermott, PhD , Florida Prevention Research Center, University of South Florida, Tampa, FL
Carol A. Bryant, PhD , Florida Prevention Research Center, University of South Florida, Tampa, FL
Julie Baldwin, PhD , Florida Prevention Research Center, University of South Florida, Tampa, FL
BACKGROUND: Tailored school-based and community-based physical activity programs can be informed by audience segmentation analysis to identify those portions (or sub-groups) of the population who are most likely to participate in programs. A Kentucky-based community coalition designed and pilot-tested a physical activity program, VERBTM Summer Scorecard (VSS), leveraging the brand equity of the CDC's national VERBTM It's What You Do! campaign, and a school-community partnership. Key elements of VSS subsequently were adopted in Sarasota County, Florida. PURPOSE: This study identified characteristics of youth who did/did not participate in Sarasota's adaptation of VSS. SIGNIFICANCE: In 2009, only 18.4% of adolescents met the physical activity guideline for 60 minutes of daily aerobic activity. METHODS: Students in grades 5-8 from six randomly selected public schools completed a survey assessing VSS participation, physical activity level, psychosocial variables, parental support for physical activity, and demographics. FINDINGS: Logistic regression showed that VSS participants were more likely to be younger, i.e., from grades 5-6 than grades 7-8 (OR=6.055), and perceive high versus low parental support for physical activity (OR=4.627). Moreover, for each unit rise in self-efficacy, the odds of VSS participation rose by 1.839. CHAID analysis suggested an interaction effect between grade and school SES, with a large proportion of grade 7 and 8 youth from high SES schools being non-participants (76.6%). CONCLUSIONS: A VSS-style program can be expected to have more effective uptake with youth who are younger, with high self-efficacy and high parental support for physical activity, and who are from middle-SES schools.

Learning Areas:
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Social and behavioral sciences

Learning Objectives:
Differentiate between characteristics of participants and non-participants in the VSS program. Describe the type of population for which a VSS-like program is most likely to be effective. Identify statistical analysis techniques that may be used to segment the target population.

Keywords: Adolescent Health, Physical Activity

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I was involved with the VERB Summer Scorecard program since ~2004, and I designed this research project. I have advanced training in public health education.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.