242096 How community involvement informed the development of a national HIV testing campaign for Black men who have sex with men (BMSM)

Monday, October 31, 2011

Jordan White, MS , Division of HIV/AIDS Prevention, Centers for Disease Control and Prevention, Atlanta, GA
Donata Green, PhD , Division of HIV/AIDS Prevention, Centers for Disease Control and Prevention, Atlanta, GA
Jo Ellen Stryker, PhD , Division of HIV/AIDS Prevention, Centers for Disease Control and Prevention, Atlanta, GA
Issues. Recent surveillance data indicate that 44% of HIV-infected MSM were unaware of their infection. BMSM had the highest proportion of undiagnosed HIV cases (59%) (CDC, 2010). HIV prevention and testing efforts aimed at reducing the risk of acquiring or transmitting HIV among BMSM must be expanded. In response, CDC began developing a HIV testing social marketing campaign designed to raise awareness and increase HIV testing among BMSM. Description. Using community-based participatory research principles, (a collaborative approach involving community partners for input on campaign research, implementation and evaluation) CDC developed a community workgroup (CWG) to ensure that input and involvement was captured. The CWG consists of 18 diverse members of the BMSM community with experience in HIV testing and prevention among BMSM. From 2008 to present, CDC has convened 3 meetings and 6 conference calls to obtain feedback and input on each stage of the campaign development. During this time, the CWG provided feedback and input on: 1) all creative materials; 2) the formative research and recruitment strategies; and 3); ways of increasing the campaigns' presence within the BMSM community. Lessons Learned. Involving community members has been a critical factor in the success of the formative research and creative development. The CWG and research results revealed that CDC should enhance and expand HIV testing and prevention efforts in BMSM communities. Recommendations. CDC plans to continue to engage the CWG to assist with campaign implementation and provide technical input for future planning and evaluation focusing on HIV testing among BMSM.

Learning Areas:
Advocacy for health and health education
Communication and informatics
Diversity and culture
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Program planning

Learning Objectives:
1. Discuss the rationale for having a community workgroup advise the campaign development 2. Identify the community based participatory research principles that informed the campaign development 3. Describe the benefits and limitations of highly targeted HIV testing campaign messages for BMSM

Keywords: HIV/AIDS, Community Involvement

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I was responsible for the conceptualization, abstarct writing and analyses.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.