243123 Santa Ana Building Healthy Communities: Using community driven data to increase underrepresented voices and build healthy communities

Sunday, October 30, 2011

Victoria Lowerson, MPH , Planning, Policy and Design, University of California, Irvine, Irvine, CA
Andrew Eads, MD, MPH , School of Medicine, University of California, Irvine, Irvine, CA
Kristen Gamble, MA , School of Social Ecology, University of California, Irvine, Irvine, CA
Travers Y. Ichinose, MS, MA , Health Promotion Division, Orange County Health Care Agency, Santa Ana, CA
Cedric Odom, MPH , Health Promotion Division, Orange County Health Care Agency, Santa Ana, CA
Maria Reichel, BA, BS , Santa Ana Promise Neighborhood (SAPN) Initiative, THINK Together, Santa Ana, CA
Michael J. Montoya, PhD , Anthropology & Chicano/Latino Studies, School of Social Sciences; Program in Medical Education for the Latino Community, University of California, Irvine, Irvine, CA
Community-based participatory projects that increase underrepresented voices are critical to building healthy communities. This research looks at the data process of the Santa Ana Building Healthy Communities initiative, a community health planning initiative funded by a state foundation, The California Endowment. In 2009, The Endowment selected 14 places across California to target 10 years of funding; Central Santa Ana was selected based on a variety of socioeconomic and health-related indicators. To support a 12-month planning phase of this initiative, a Campus-Community Data and Evaluation Team was formed to provide residents and organizational leaders with qualitative and quantitative data about and from the targeted area. We aimed to create a process that privileges community voices to drive the planning process as well as establishes a data structure that could provide evidence and continued support for this 10-year initiative. This paper illustrates that the collection of narrative data from community dialog is an effective means to hold a planning process accountable. Faithfully capturing community vision and voice also provides powerful resident driven evidence on community problems and their solutions. Coupling these data with community identified quantitative indicators of health and well-being can stimulate dialog, communicate community needs to stakeholders and funders, bolster community driven and evidence based planning, and ultimately increase the chances that community project goals are met.

Learning Areas:
Planning of health education strategies, interventions, and programs

Learning Objectives:
Learning objectives: 1. Articulate the features and steps of the demonstrated data method and partnership. 2. Identify the strengths and weaknesses of this participatory data method. 3. Evaluate the implications of this data method within this planning process for health governance in communities.

Keywords: Community Planning, Participatory Research

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I am a PhD student studying and participating in public health projects like the one presented; I have also overseen and evaluated public health programs in community based non-profits and city government in previous positions.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.