243453 Understanding of and willingness to comply with recommendations in the event of a “dirty bomb”: Demographic differences in low-literacy urban residents

Tuesday, November 1, 2011: 2:50 PM

Sarah Bauerle Bass, PhD, MPH , Department of Public Health, Temple University, Philadelphia, PA
Gabriella Mora Rovito, MPH , Department of Public Health, Temple University, Philadelphia, PA
Dominique Ruggieri, MA, PhD(c) , Department of Public Health, Temple University, Philadelphia, PA
Caitlin Wolak, MPH , Department of Public Health, Temple University, Philadelphia, PA
Thomas F. Gordon, PhD , Department of Public Health, Temple University, Philadelphia, PA
Michael J. Rovito, PhD , Department of Public Health, Temple University, Philadelphia, PA
Claudia Parvanta, PhD , Behavioral and Social Sciences, University of the Sciences, Philadelphia, PA
Rebecca Normile, BS , Department of Public Health, Temple University, Philadelphia, PA
Alexander Rodriguez, BS , Department of Public Health, Temple University, Philadelphia, PA
Caitlin Rohrer, BS , Department of Public Health, Temple University, Philadelphia, PA
Potential bioterror events such as "dirty bombs" could have significant public health effects. Little is known, however, about how low literacy populations perceive dirty bombs, their trust in public health or government officials to provide credible information and their willingness to comply with recommended actions. We surveyed 50 low literacy Philadelphia residents (≤ 6 on REALM-R) to assess perceived risks of a dirty bomb and intended behavior should one occur, and whether these perceptions differed by demographic characteristics. Results showed women were significantly more likely than men to trust information sources like the health department (p=.004), Mayor (p=.003), Governor (p=.003), President (p=.017), news media P=.006) and police (p=.034). They were also more likely to believe that the government will provide them with enough information to protect themselves (p=.007), and that the city (p=.004) and federal government (p=.043) will provide them with adequate emergency supplies. Participants aged 50-65 were more likely to believe that the government will provide enough information (p=.019) and participants 65+ were significantly less sure of what a dirty bomb is (p=.04). Whites were significantly more likely to want to know who is responsible for the attack (p=.011) and what the US response is (p=.009), whereas non-whites were more likely to go get their children and family members despite recommendations to stay inside (p= .05). Results indicate that public health recommendations must take into account perception differences by demographic characteristics and messages must be tailored accordingly to ensure compliance during a dirty bomb event.

Learning Areas:
Assessment of individual and community needs for health education
Communication and informatics
Diversity and culture
Planning of health education strategies, interventions, and programs

Learning Objectives:
1. To describe demographic differences in perceptions of a dirty bomb and intended willingness to comply to recommended actions in low literacy urban residents. 2. To assess how public preparedness messages may need to be tailored for low literacy populations in the event of a dirty bomb.

Keywords: Disasters, Risk Communication

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Principal Investigator on NIBIB study discussed
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.