243969 Using Participatory Design to Develop Statewide Health Communication Programs for Diverse and Vulnerable Populations

Tuesday, November 1, 2011: 12:30 PM

Carrie Graham, MGS, PhD , UC Berkeley School of Public Health, Health Research for Action, Berkeley, CA
Linda Neuhauser, DrPH , School of Public Health, University of California, Berkeley, Berkeley, CA
Two decades of research document the critical problem that, overall, US health communication is not well matched to the literacy levels, languages, and cultures of the intended audiences. The National Action Plan to Improve Health Literacy and Healthy People 2020, and other national mandates provide important guidance to health practitioners and policy-makers to address this problem. Participatory, or “user-centered” design processes are powerful ways to create mass communication that is aligned with people's needs. This presentation will focus on specific steps to design, implement and evaluate mass communication programs on a statewide level in California, Arizona, Pennsylvania and other states. Program examples will include communication developed by and for people with limited health literacy, people with disabilities, and people who speak languages other than English.

Learning Areas:
Communication and informatics
Conduct evaluation related to programs, research, and other areas of practice
Diversity and culture
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
Identify problems of aligning health communication to people's literacy, language and culture Describe how the US National Action Plan can be used as a catalyst to support advancement in health literacy in public health institutions Explain how participatory design strategies can be used to create effective statewide health communication programs

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I was the lead investigator and project director of the research I am presenting. I have published on this topic and have given presentations on this topic in the past.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.