244961 Addressing obesity and diet-related disease through the advancement of local fast food policies

Wednesday, November 2, 2011: 9:10 AM

Kelle Louaillier, Executive Director , Corporate Accountability International, Boston, MA
In the midst of a diet-related disease epidemic, recent studies by the Institutes of Medicine and National Bureau of Economic Research suggest that curbing fast food promotions to children could have profound implications for children's health. Yet, according to the Yale Rudd Center, the fast food industry has actually expanded its marketing directed at children, and using new technologies, this predatory marketing has become more ubiquitous than ever.

Innovative policies addressing the food industry's use of predatory marketing to kids have the potential to transform the food environment and to reverse this diet-related disease epidemic. Corporate Accountability International and Nicholas Freudenberg, Distinguished Professor of Public Health at Hunter College, have developed local policy options for challenging the fast food industry to change its practices and reduce its impact on children's health. Using this report and the experience of the San Francisco Healthy Meals Incentive Ordinance as background, this presentation explores the importance and effectiveness of policies that address the fast food industry, the challenges of organizing for the adoption of such policies, and the ways that health educators, organizers, and policymakers can safeguard against corporate interference in public health and food policymaking at the local level. By describing and dissecting local fast food policy options and the means for achieving these policies, the presentation will expand health professionals' understanding of not only policy options that address children's health and diet-related disease, but the process of adopting policies that will most effectively shape our food system and reverse this epidemic.

Learning Areas:
Advocacy for health and health education
Chronic disease management and prevention
Public health or related laws, regulations, standards, or guidelines
Public health or related public policy

Learning Objectives:
1. Identify and compare a host of local policy options that address fast food industry practices that are detrimental to health. 2. Demonstrate the importance of implementing fast food policy to reverse the epidemic of diet-related diseases and to improve children’s health. 3. Define community strategies to advance local policies curbing fast food. practices that impact public health

Keywords: Public Health Policy, Nutrition

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I oversee campaigns addressing the fast food industry though organizing, advocacy and local policy.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.