245022 Campus-Community Alliances for Smokefree Environments (CASE): A model for reducing exposure to tobacco use through policy change

Monday, October 31, 2011

Kevin D. Everett, PhD , Family & Community Medicine, University of Missouri, Columbia, MO
Shelly L. Rodgers, PhD , School of Journalism, University of Missouri, Columbia, MO
Jane A. McElroy, PhD , Department of Family and Community Medicine, University of Missouri, Columbia, MO
Kim Dude, MEd , Student Life, University of Missouri, Columbia, MO
For the past five years the Campus-Community Alliances for Smokefree Environments (CASE) project has used a leadership development approach to enact policies that reduce exposure to tobacco use. Seven CASE-assisted Missouri communities have enacted comprehensive smokefree policies and six university campuses have enacted restrictive tobacco use policies. Other CASE-assisted communities are in advanced stages of readiness to complete policy change. Developing effective and energized advocacy groups has been critical to this success. The positive outcomes have been obtained by a purposeful partnership of university research faculty and professional staff working with energetic student leaders and community members. CASE provides opportunities for students to build their resumes by engaging in all aspects of the policy change process both on campuses and in communities. CASE technical assistance promotes the use of tobacco control best practices and evidence-based research findings. This includes: training in coalition building “getting started” steps outlined by the Americans for Nonsmokers Rights (ANR), using geographic information system mapping for systematic coalition growth; conducting opinion surveys and air quality studies inclusive of data analyses and interpretation of findings; and strategic communication planning inclusive of both event planning and the use of earned, paid and social media. A project website has been developed that serves as both a repository of useful information and an intra-project communication device. CASE efforts have led to a developed network of student and community advocates that are proving to be effective change agents.

Learning Areas:
Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related public policy

Learning Objectives:
1. Describe a model used to successfully advocate for comprehensive workplace smoking policies in communities and restrictive tobacco use policies on college campuses. 2. Review examples of evidence-based approaches and strategies used to engage students and community residents in the policy change process. 3. Compare observed differences in the policy change process of college campuses and communities.

Keywords: Tobacco Policy, Public Health Advocacy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have advanced training in best practices for tobacco control and I am the Principal Investigator on the grant project that is described on the submitted abstract.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.