245067 Reaching Us All: Encouraging Diversity in Community Based Youth Tobacco Prevention

Monday, October 31, 2011: 4:50 PM

Sterling Fulton-Smith, MHA , Program Associate, N.C. Department of Health and Human Services, Raleigh, NC
Barri Burrus, PhD , RTI International, Durham, NC
Maria Girlando , RTI International, Durham, NC
Kerry Bird, MSW , Teen Tobacco Prevention Program, N.C. Commission of Indian Affairs, Raleigh, NC
Pamela Diggs, MPH , Orange County Health Department, Hillsborough, NC
Kearston Ingraham, MPH , Department of Family Medicine, Tobacco Prevention and Evaluation Program, University of North Carolina at Chapel Hill, Chapel Hill, NC
Increased target marketing by the tobacco companies focusing on specific racial, ethnic, and cultural groups underscores the need to step up youth tobacco prevention efforts in these at-risk populations. Although reaching diverse populations is often encouraged as part of a comprehensive community-based youth empowerment campaign, the populations actually engaged in these groups tend to be limited. Uptake trend analysis of national data suggests several population groups are disproportionately at risk for tobacco use. These data further point to upward trends in tobacco uptake in specific populations that occur after high school. The North Carolina Health and Wellness Trust Fund (NCHWTF) and RTI International conducted a needs assessment among the NCHWTF's grantees conducting community-based youth tobacco prevention programming to explore activities designed to engage diverse populations. As a result of this analysis, a Diversity Workgroup was formed to develop strategies and provide resources to facilitate grantees' capacity for reaching multiple diverse youth groups in their communities. The Diversity Toolkit, which includes resources and tools for engaging diverse populations, emerged to provide ready-to-use materials for grantees to use in their local communities. Results of the needs assessment, together with the results from the national data analysis depicting tobacco uptake for diverse population groups in high school and college age populations will be shared. The Web-based toolkit also will be discussed and participants will be provided with instructions on how to access the toolkit for use in reducing tobacco-related health disparities among diverse populations in their communities.

Learning Areas:
Diversity and culture
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
Describe trends in tobacco uptake among high school youth and young adults, for diverse population groups. Demonstrate the web-based Diversity Toolkit to increase reach of diverse youth populations.

Keywords: Tobacco Control, Cultural Competency

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I oversee the tobacco use prevention and cessation diversity program at the NC Health and Wellness Trust Fund. I also led in the development of Diversity Toolkit.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.