245182 Smoke signals? Using GIS in tobacco control

Wednesday, November 2, 2011: 9:30 AM

Statice Wilmore, BS , Pasadena Public Health Department, Project TRUST, City of Pasadena, Pasadena, CA
Matthew Feaster, MPH , Pasadena Public Health Department, City of Pasadena, Pasadena, CA
Anthony Trochez, BA, Ethnic Studies , Pasadena Public Health Department, Project TRUST (Tobacco Reduction Using effective Strategies & Teamwork, City of Pasadena, Pasadena, CA
In August 2010, the City of Pasadena Public Health Department Tobacco Control Program was funded by a grant from the Los Angeles County Department of Public Health. Project TRUST is a part of the American Recovery Reinvestment of 2009/Centers for Disease Control & Prevention “Communities Putting Prevention to Work Initiative,” that was focused on decreasing the amount of tobacco advertising in the community. In January 2011, Pasadena Project TRUST staff conducted an observational survey of point-of-sale advertising of 138 Pasadena tobacco retailers. Ads were assessed at the storefront, interior, and exterior of retailers. This information was tabulated and geocoded in MS Excel then analyzed using ARCView and IMAP Geographic Information System (GIS) programs, to compare the amount and placement of tobacco advertising in retail stores citywide and in minority neighborhoods. The project also looked at advertising near schools, and geographic density of tobacco retailers. The findings will reflect data from 97% of all tobacco retailers observed within city boundaries. GIS has proven to be an integral part of local planning assessment, providing visual data to better understand and determine what tobacco control interventions are needed to further reduce tobacco advertising in the community. Presenters will identify additional uses of this system in supporting other tobacco control work and policy development initiatives. Participants will learn the value to using such geographic technology to enhance their tobacco control assessment and planning efforts, especially around compliance of tobacco-related laws and legislation.

Learning Areas:
Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related public policy

Learning Objectives:
1) Formulate a geographical information system (GIS) to assess point-of-sale advertising of the storefront, interior, and exterior of tobacco retail stores citywide, especially in minority neighborhoods,near schools and other sensitive use locations 2) Analyze GIS survey data maps to determine existing and future tobacco control policy needs to reduce tobacco advertising in one's community

Keywords: Assessments, Geographic Information Systems

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I oversee programs such as health promotion, disease prevention and tobacco control program.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.