245439 Reaching Moms through Mobile Technology: The Text4baby Program

Tuesday, November 1, 2011

Arlene Remick, MPH , Education, National Healthy Mothers, Healthy Babies Coalition, Alexandria, VA
Lauren Sogor, MPH , Text4baby, National Healthy Mothers, Healthy Babies Coalition, Alexandria, VA
Sabrina Matoff-Stepp, PhD , HRSA Office of Women's Health, Rockville, MD
Amanda Cash, DrPH, MPH , Department of Health and Human Services, Health Resources and Services Administration, Rockville, MD
Text4baby is an innovative, free mobile information service that provides timely health information to women via their cell phones starting in pregnancy and extending through their babies' first year. The text4baby program was developed through a public-private partnership including the National Healthy Mothers, Healthy Babies Coalition, Voxiva, CTIA-The Wireless Foundation, White House Office of Science and Technology Policy, Department of Health and Human Services, and other Federal and non-Federal stakeholders. Launched in 2010, the text4baby program offers women an easy, convenient and contemporary medium they know and trust to get information about their health and that of their children. After registering their due date or their baby's birth date by texting “BABY” or “BEBE” to 511411, women receive important messages, guided by solid science, about a host of topics and services, including the importance of prenatal and infant care, immunization, nutrition, mental health, breastfeeding, oral health, smoking cessation, infant feeding, child passenger safety, safe sleep and others. In the first year, 135,000 individuals have signed up, over seven million messages have been sent, and over 450 outreach partners have signed on to promote the service and register pregnant and new mothers. The text4baby partnership model offers a replicable model for public health action. This presentation discusses the partnership model, content development, promotional strategy and evaluation.

Learning Areas:
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Program planning
Public health or related education

Learning Objectives:
1.Discuss text messaging as a channel for delivering vital health information to those who need it most. 2.Design one's own public health efforts by applying the text4baby partnership model. 3.Identify the importance of health literacy in maternal and child health communications.

Keywords: Health Education Strategies, Maternal and Child Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am responsible for several components of the text4baby program.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.