246049 Using Data from the 2010 Census and the American Community Survey to Reduce Health Disparities for Multiracial Americans

Monday, October 31, 2011: 11:00 AM

Jungmiwha Bullock, PhD , Population Division, U.S. Department of Commerce, U.S. Census Bureau, Washington, DC
Results from the 2010 Census provide a new look at the composition and distribution of the multiracial population in the United States. Coupled with data from the American Community Survey (ACS), which yields annual characteristic data, we are able to understand more detailed information about the multiracial population in general, and the specific racial and ethnic diversity that exists within it. This now enables more nuanced discussions with regard to the unique health and community priorities of this growing population into the next decade. Therefore, the purpose of this presentation is threefold: 1) to provide detailed multivariate analysis of demographic, educational, economic and geographic description of multiracial data reported to the 2010 Census and ACS; 2) to demonstrate how this data is useful to public health in identifying and addressing risk factors for multiple health disparities for multiracial Americans; and, 3) to discuss useful ways the data can be used for planning targeted, culturally competent prevention messages and mediums. To date, public health research has been limited in outreach to this diverse population. For example, organ transplants are an emerging health disparity impacting multiracial Americans for which census and ACS data can be useful for planning geographic-focused social marketing campaigns to specific mixed race combinations to increase organ donation registry. The multi-dimensional data available from Census 2010 and the American Community Survey can be beneficial not only for what it shows about multiracial Americans; the data can also be used to serve this growing population in reducing their health disparities.

Learning Areas:
Assessment of individual and community needs for health education
Diversity and culture
Implementation of health education strategies, interventions and programs
Other professions or practice related to public health
Public health or related research
Social and behavioral sciences

Learning Objectives:
1. Describe data available from the 2010 Census and annual American Community Survey that can be analyzed for use as part of local and state community assessment of risk factors for health disparities in mixed race populations. 2. Explain how multivariate analysis of this data can be used in developing culturally competent prevention messages and mediums and geographic-focused social marketing campaigns. 3. Discuss the health disparity of access to donor matches for needed organ transplants for multiracial/ethnic individuals and other health disparities.

Keywords: Community Health Assessment, Social Marketing

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: this is my primary demographic area of research and I have worked in this area for the past 14 years.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.