“Go On, Touch Yourself”, A creative Method for Testicular Self-examination (TSE) Promotion

Project “Go On, Touch Yourself,” conducted under the apices of the Men's Health Initiative, is a creative method to promote testicular self-examination (TSE). Testicular cancer is one of the deadliest forms of male-specific malignancies that can be easily managed and treated if caught early. This fact makes it extremely important to promote testicular self-exam as an early detection method among men. At the same time, traditional methods of promotion have many limitations and demand of new, creative methods is increasing. Latest marketing studies show that restroom advertising is highly effective and practical (Arizona State University, 2005). However, it is underused in health promotion methodologies. This project included designing testicular self-examination promotion posters with brief and clear instructions and placing them above urinals and inner sides of toilet cab doors at the Temple University Main Campus restrooms. The goal was to address a very specific audience with a precise message. The program was, and is still promoted using Facebook and Twitter. We assessed outcomes of the campaign by a survey that was conducted for willing participants. This study reports on such findings. In addition, restroom posters included Men's Health Initiative contact information for interested individuals to get further involved in promoting men's health on campus. Students who requested further information about testicular cancer were referred to Temple University Health Center. In case of success and increased interest, project will be extended to other campuses of Temple University.