246894 Helping Men of Color Become Healthier: Sharing the success of the Men's Health League Progams

Monday, October 31, 2011: 2:30 PM

Albert W. Pless Jr, MS , Cambridge Public Health Department, Cambridge, MA
Claude-Alix Jacob, MPH , Cambridge Public Health Department, Cambridge, MA
Stacey E. King, MS , Cambridge Public Health Department, Cambridge, MA
Barbara Kibler , Margaret Fuller Neighborhood House, Cambridge, MA
Shalini Tendulkar, ScD, ScM , Institute for Community Health, Cambridge, MA
Men of color in the United States today are disproportionately affected by chronic diseases such as cardiovascular disease and type II diabetes and are less likely to engage in preventive health behaviors. In response to this public health crisis, the Men's Health League, a comprehensive program designed to reduce the risk of diabetes, cardiovascular diseases and stroke among men of color through health promotion efforts was implemented in an urban setting. Presenters will discuss the 4 strategies employed to develop this successful, multi-level program that has directly engaged over 300 men in order to increase their knowledge and about men's health, physical activity and nutrition. Program results show a significant increase in the percentage of men who engaged in more physical activity and improved eating habits, and who lost weight. Social marketing approaches and regular consultation with the local “Men of Color Task Force” were central to the acceptance of this community-based intervention. This presentation will share lessons learned from the program's design and implementation, based on the ongoing effectiveness evaluation of the community intervention. At the conclusion of this presentation, audience members will be able to 1) describe the challenges related to and strategies for engaging men of color in efforts to improve their health, 2) compare two program models that can be used to engage men of color in physical activity and 3) interpret the quantitative and qualitative impact of this community intervention on a group of men of color.

Learning Areas:
Administer health education strategies, interventions and programs
Chronic disease management and prevention
Public health or related education

Learning Objectives:
Describe the challenges related to and strategies for engaging men of color in efforts to improve their health

Keywords: Male Health, Prevention

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present becasue I oversee all the chronic disease prevention programs that we would present.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.