246959 Changing the Landscape of Underage Drinking Prevention Town Hall Meetings

Tuesday, November 1, 2011

Emily Novick, MPP , Division of Systems Development, Substance Abuse & Mental Health Services Administration/Center for Substance Abuse Prevention, Rockville, MD
SAMHSA has coordinated three nationwide rounds of Town Hall Meetings (THMs) on underage drinking (UAD) prevention, in 2006, 2008, and 2010. With the goal of supporting this initiative every 2 years, SAMHSA expects to embark on the fourth round of THMs in Spring 2012. Evaluation results taken from the three rounds of THMs indicate the effectiveness in raising community awareness, attracting widespread media coverage, and mobilizing communities to implement environmental approaches to UAD prevention. Evaluation results from 2010 conclude that there has been a 45.3% increase in participating community-based organizations (CBOs) and 33.8% increase in total number of THMs events compared to baseline data in 2006.

In order to assess current needs and community capacity for UAD prevention, SAMHSA will present data collected from 2010 and will discuss outcomes from a series of stakeholder meetings conducted in 2011 to obtain additional qualitative data and feedback from participating CBOs. New findings from all data related to the 2010 THMs, innovations in approaches resulting from lessons learned, and plans for SAMHSA's use of social media channels to expand audience reach for 2012 THMs will be presented. Participants will be provided with insights into THMs that have demonstrated outstanding successes in terms of participation and outcomes. They will also be among the first to review new and proposed products and tools that will support CBOs conducting 2012 THMs including new and updated Web-based and multimedia resources. Several new THM resources and products will facilitate the implementation of evidence-based environmental approaches for UAD prevention.

Learning Areas:
Advocacy for health and health education
Assessment of individual and community needs for health education
Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related education

Learning Objectives:
•Describe how the SAMHSA-supported THMs on underage drinking prevention have evolved to meet the changing landscape of technology and target population needs •Explain how THMs support the continued use of evidence-based environmental approaches that contribute to the decline of underage drinking across communities in the United States •Employ Web-based resources, materials, and social media designed specifically to facilitate planning and implementation of the 2012 THMs

Keywords: Alcohol Use, Youth

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I am the Government Project Officer for the SAMHSA Underage Drinking Prevention Education Initiatives.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.