246960 Detroit Department of Health and Wellness Promotion (DHWP) Public Health Grand Rounds (PHGR): A substance abuse community outreach resource that tears down the silo approach to treatment

Monday, October 31, 2011

Anita Verna Moncrease, MD, MPH , Administration, Detroit Department of Health and Wellness Promotion, Detroit, MI
Calvin Trent, PhD , General Manager, Substance Abuse and HIV/AIDS, Detroit Department of Health and Wellness Promotion, Detroit, MI
LaCema Womack, MS, ED SPEC , Continuing Medical Education, Wayne State University School of Medicine, Detoit, MI
Sharon Quincy, RD, MA , Nutrition Services, Detroit Department of Health and Wellness Promotion, Detroit, MI
Yvonne Rush , Administration, Detroit Department of Health and Wellness Promotion, Detroit, MI
Stephine Harrington , Production, Detroit Cable Communication Commission, Detroit, MI
Introduction: PHGR is a collaboration between the DHWP and Wayne State University School of Medicine (WSUSOM) that serves as a community outreach tool sharing information on public health topics with its audience (DHWP staff, community members, and health providers). The topics are based on the National Health Initiative for that given month (April is National Drug Prevention Month) and presented via live seminar by local and national experts. The live seminars are recorded and rebroadcasted on local cable TV and video streamed. Methodology: The audience is encouraged to attend live seminars at the DHWP. Seminars are rebroadcast at least monthly over the next year and are video streamed. CME/CEU's are available for live and distance education. Contacts and resource information are provided. Other initiatives, like Nutrition, HIV/AIDS, and Domestic Violence relationship is integrated with substance abuse. Results: Substance abuse information and resources along with related initiatives were shared with the audience since 2007. Community members were encouraged to visit the DHWP and utilize PHGR, other services and resources. Open dialogue is encouraged during live seminars. The audience can review the seminars in their homes on cable TV or the internet. The audience awareness of this initiative and its relationship with others was enhanced. Conclusion: PHGR increases access to the DHWP resources and services by community members and their providers. It is a tool for the audience to address issues surrounding substance abuse from a broader nontraditional prospective, potentially eliminating silo and encouraging a more comprehensive integrative approach to substance abuse.

Learning Areas:
Administer health education strategies, interventions and programs
Assessment of individual and community needs for health education
Chronic disease management and prevention
Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
1. List and describe how to use three different media (live seminar, cable TV, and video streaming via the internet) for information sharing and community outreach. 2.Compare the traditional silo approach to addressing issues surrounding substance abuse to a more comprehensive integrated approach that incorporates other related national health initiatives. 3.Inform and increase access to staff, community members, and providers to the recourses and services available at the local health department.

Keywords: Community Outreach, Media Literacy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a Associate Professor at Wayne State University School of Medicine and a Medical Director at the Detroit Department of Health and Wellness Promotion. I have also presented at APHA in the past.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.