Soup to nuts of mobilizing a international campaign on “Good Food”: Tools the food justice movement can use to change policy and build healthy communities

In 2011, Oxfam America launched a new Food Justice Campaign which expands Oxfam's climate change work to incorporate the organization's long standing advocacy on hunger and women's rights. Climate change is already devastating small scale food production and will transform how the world farms. This new campaign advocates for programs and policies that will help affected communities, including a Global Climate Fund and increased investments in women food producers, so that no one has to go hungry in a world of plenty.

This presentation will detail how Oxfam built the groundwork for this campaign and will highlight key strategies including: •Engaging Women Leaders: Since 2008, Oxfam has brought together women leaders to raise awareness about climate change, hunger, and other crises facing women through our Sisters on the Planet Program. We will discuss the genesis and growth of the program, and how this group of influential women has impacted policy on food and climate justice. •Gathering the Right Data: We will highlight reports and stories from the field which Oxfam is using to educate, raise awareness and inspire action, and discuss how other groups can use data most effectively. •Maximizing International Moments: International Women's Day and World Food Day represent two critical moments for the Food Justice Campaign. We will explore how Oxfam used IWD to build the campaign base, and WFD to engage new voices nationally, including chefs and “foodies” interested in building healthy communities.