247082 KEYS 4 Healthy Kids: A policy and environment needs assessment in low income neighborhoods

Tuesday, November 1, 2011

Nancy O'Hara Tompkins, PhD , Prevention Research Center, West Virginia University, Morgantown, WV
Jamie Jeffrey, MD, FAAP , Children's Medicine Center, Charleston Area Medical Center, Charleston, WV
Judy Crabtree, BA , Kanawha Coalition for Community Health Improvement, Charleston, WV
Krista Farley, MS , Division of Health Promotion, Kanawha-Charleston Health Department, Charleston, WV
Kate Alie, MS, RD, LD , Family and Consumer Sciences, West Virginia State University Extension Service, Institute, WV
Susie Salisbury, CEDFP , Charleston Area Alliance, Charleston, WV
Ashley Dunkle, MBA , KEYS 4 HealthyKids, Charleston Area Medical Center, Charleston, WV
Nicole Vermillion, BS , Community Medicine, West Virginia University, Morgantown, WV
West Virginia, one of the poorest states in the nation, has some of the highest rates of overweight and obesity among adults and children/adolescents. Although West Virginia has progressive state level legislation directed at reducing childhood obesity, implementation at the local level has proven to be challenging. The Institute of Medicine specifically recommends a focus on local action to achieve sustainable policy and environmental change. This paper describes KEYS 4 Healthy Kids, a community-based effort designed to influence policy and environmental change, being implemented in two low income neighborhoods in Charleston West Virginia. KEYS 4 Healthy Kids is a partnership of over 25 organizations, including sectors such as education, city government, social services, health agencies, and community based organizations. A six part needs assessment was conducted in the spring of 2010, including corner store healthy food assessments (n=32 stores), a physical activity opportunity inventory, community forums (n=47 participants) and a youth focus group (n=9 participants), a survey of resident's (n=101) current practices and barriers related to physical activity and healthy eating, a child care policy assessment (n=25 child care centers), and an assessment of local government and school policies related to physical activity. The needs assessment revealed many of the same barriers to healthy eating and physical activity for low income populations reported in the literature. This paper will describe the results of the needs assessment and the process used to prioritize implementation strategies, as well as lessons learned from the community partnership engagement process.

Learning Areas:
Assessment of individual and community needs for health education
Planning of health education strategies, interventions, and programs

Learning Objectives:
1. Describe the needs assessment methods and findings of a community based project 2. Assess the relative benefits and obstacles associated with engaging a variety of partners in the needs assessment and prioritization process

Keywords: Community-Based Partnership, Obesity

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am on the planning team for KEYS 4 Healthy Kids. I assisted with the development of data collection/needs assessment methods, and assisted with data collection/needs assessment results and interpretation.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.