247383 Engaging Youth to Promote Community Level Tobacco Prevention Policy Change The 84 Movement

Tuesday, November 1, 2011

Brittany H. Chen, MPH , Boston University School of Public Health Doctoral Student, Health Resources in Action: The 84 Movement, Boston, MA
Hye Won Lee, MPH , Training and Capacity Building, Health Resources in Action, Boston, MA
Laurie Jo Wallace, MA , Training and Capacity Building, Health Resources in Action, Boston, MA
Yoojin Janice Lee, MPP , The 84 Movement, Health Resources in Action, Boston, MA
Anne Rushman, BA , Training and Capacity Building, Health Resources in Action, Boston, MA
The 84 Movement, a project funded by the Massachusetts Department of Public Health and managed by Health Resources in Action, is a unique, youth-led statewide tobacco prevention movement. This movement is built through community and school based 84 Chapters, which are youth groups that support local and statewide tobacco prevention and policy change efforts, and promote the positive social norm that most youth do not smoke.

Youth in The 84 Movement led tobacco prevention policy change initiatives in their communities since 2005. In 2008, Boston youth and city officials led the way to ban the sale of tobacco in pharmacies, becoming the second city in the nation to do so. Since then, youth in Everett and Oxford have successfully followed their lead. In 2009, Boston youth revised the local signage ordinance to limit advertising in retail stores, thereby reducing tobacco advertising.

In 2011, youth across the state conducted person-on-the-street interviews to survey their community's perceptions of the pricing and packaging of cheap, single blunt cigars, tip cigars and cigarillos. These surveys documented community beliefs that these products are cheap and accessible to youth. Youth will present their findings to local governing bodies, and collaborate with them to identify viable policy change opportunities to promote healthier and more tobacco-free communities. This session will propose methods to effectively and creatively engage youth in local tobacco prevention policy change efforts and foster youth advocacy to ultimately build a statewide youth tobacco prevention movement.

Learning Areas:
Advocacy for health and health education
Program planning
Public health or related public policy
Social and behavioral sciences

Learning Objectives:
1. Identify effective methods of engaging youth in tobacco-related advocacy work. 2. Identify tools for engaging youth in tobacco-related policy change, specifically around other tobacco products. 3. Identify practical methods of creating a statewide tobacco prevention youth movement. 4. Understand the impact of The 84 Movement on youth developmental outcomes.

Keywords: Youth, Policy/Policy Development

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I oversee The 84 Movement Program.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.