247412 Callers to an Asian-Language Quitline: Similarities and Differences by State

Tuesday, November 1, 2011

Carrie Kirby, MS , Moores Cancer Center, University of California, San Diego, La Jolla, CA
Shu-Hong Zhu, PhD , Department of Family and Preventive Medicine, University of California San Diego, La Jolla, CA
Judy McCree-Carrington , Colorado Department of Public Health and Environment, Denver, CO
Cindy Goto, MD , Hawai'i Tobacco Prevention & Control Trust Fund Project Consultant, Honolulu, HI
Hye-ryeon Lee, PhD , College of Arts and Humanities, University of Hawaii, Honolulu, HI
Sharon Cummins, PhD , Moores Cancer Center, University of California San Diego, La Jolla, CA
Telephone-based smoking cessation quitlines are available in all 50 states however, only one provides counseling directly in Asian languages. The Asian language counseling protocol used by the California quitline was shown effective in a large randomized trial. This project examined the implementation and dissemination of a multi-state Asian-language quitline. California partnered with Colorado and Hawaii to provide service in Chinese, Korean, and Vietnamese. States were responsible for promotion of the language lines. Counseling was provided by the California quitline. Natural variations in provision of quitting aids, population, and promotion led to differences in caller characteristics. From 1/10-1/11, 825 Asian-language speakers called. Most were from California (65%), 14% and 6% were from Hawaii and Colorado, respectively. Recent additions, New York and Washington, accounted for 7% and 2%. Most callers spoke Korean (45%), 40% spoke Chinese, and 15% spoke Vietnamese, although 98% Hawaii callers spoke Korean and 78% New York callers spoke Chinese. The rate of proxy calls was higher in California (23%) than other states (10%). Most callers (65%) report hearing about the program from media and the specific sources were consistent with states' promotional efforts. Radio was cited most often by residents of California and Washington. Colorado and New York relied on newspaper ads whereas in Hawaii it was television. This presentation will explore the various approaches used by states to promote the service. It will further discuss the model of the multi-state quitline to address disparities in access to effective cessation services for the Asian language population.

Learning Areas:
Diversity and culture

Learning Objectives:
Compare caller characteristics from states participating in a multi-state Asian-Language Quitline

Keywords: Smoking Cessation, Health Disparities

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I've been working as a Research Associate for the California Smokers' Helpline for 10 years and have been involved in many projects. I have my MS in Psychology and conduct various research studies at the University of California, San Diego.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.