247650 NY Tobacco Control Program's multi-level approach to policy change at the point of sale

Wednesday, November 2, 2011: 8:30 AM

Rachel Iverson, MS , Tobacco Control Program, New York Department of Health, Albany, NY
Carol Schmitt, PhD , RTI International, Washington, DC
Tobacco control policy change has traditionally had its first successes at the community level. In recognition of this, CDC's Best Practices includes community mobilization as a core component of a comprehensive state tobacco control program. The tobacco industry has traditionally been more successful at influencing policy at the state level. The New York Tobacco Control Program (NYTCP) has developed and implemented a focused, multi-level approach to build demand and support for policies that will reduce tobacco industry influences at the point of sale (POS). In this presentation we will describe program activities to advance policy and keep internal Department of Health (DOH) staff educated on the issue and to help decision makers see POS as a priority. Further we will describe the Program's community-level efforts to build public demand for POS policies. The Program facilitated collection and packaging of local data to support key program messages in support of POS policy change. They developed and promoted dissemination of core messages through paid media and used the statewide infrastructure of voluntary agencies, including the American Cancer Society and the Campaign for Tobacco-Free Kids, to create earned media by integrating core POS messages into key “tobacco days” such as the Great American SmokeOut.

Learning Areas:
Planning of health education strategies, interventions, and programs
Public health or related public policy

Learning Objectives:
Identify strategies to promote policy change at the state and community levels. Identify how to develop and disseminate consistent key messages in support of policy change to decrease tobacco industry influence at the point of sale Identify how to leverage the statewide infrastructure of voluntary agencies to disseminate key messages in support of policy change to decrease tobacco industry influence at the point of sale.

Keywords: Advocacy, Tobacco Policy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Associate Director of the NY TCP.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.